The second campaign deepens a partnership that merges iconic prep with the influence of a global K-Pop phenomenon.
Tommy Hilfiger brings Brand Ambassador and style icon Jang Won Young to New York City for the TOMMY JEANS Fall 2025 campaign. The global cultural force and member of IVE, one of South Korea’s most successful girl groups, mirrors the city’s sense of effortless cool with a laid-back style that feels fresh, confident and vibrantly alive.
“What I love about TOMMY JEANS is how the brand celebrates individuality and freedom of expression,” said Jang Won Young. “I wanted to capture that bold, fearless energy with my own twist. The campaign feels as diverse, dynamic and fearless as the city itself, inviting fans to embrace their unique style and rebellious edge”.
Styled in the TOMMY JEANS Fall 2025 collection, Jang Won Young plays by her own rules as she reflects the brand’s modern denim lifestyle – rooted in heritage but reimagined through today’s culture of casual expression. Looks include a mint green varsity tee with relaxed denim, a black-and-white varsity jacket with charcoal jeans, and a cropped corduroy puffer with light-wash denim — all of which balance laid-back prep with sharp streetwear twist.
“Jang Won Young is one of K-Pop’s most influential stars,” says Tommy Hilfiger. “Her way of approaching fashion without ever feeling overly curated gives this campaign a bold, contemporary edge. She represents the new generation defining global style, and I’m excited to have her as the face of TOMMY JEANS”.
Recreating the spirit of ‘90s New York, the campaign captures Jang Won Young in moments that channel the era’s raw, unfiltered energy. With evocative city backdrops and a lo-fi aesthetic, the visuals highlight her creativity with an attitude that feels modern, confident and unapologetically real.
The collection will be available on ro.tommy.com and in the TOMMY HILFIGER stores from București Mall – Vitan, Băneasa Shopping City, AFI Cotroceni, Palas Iași, Iulius Town Timișoara, Iulius Mall Cluj – Napoca, City Park Mall Constanța, AFI Brașov, Promenada Mall Sibiu and Promenada Mall Craiova.
Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, @TommyHilfiger and @for_everyoung10.
LINK TO IMAGES
About TOMMY HILFIGER
TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, uplifting and inspiring consumers since 1985. The brand creates iconic style, which comes alive at the intersection of the classic and the new, co-created with people who are shaping culture around the world. TOMMY HILFIGER celebrates the essence of classic American style with a modern twist. Tommy Hilfiger offers premium quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections including men’s, women’s and kids’ sportswear, denim, accessories, and footwear. Tommy Hilfiger has an unwavering commitment to sustainability and inclusivity.
Global retail sales of TOMMY HILFIGER products were approximately $9 billion in 2024, with broad distribution around the world, including its largest global flagship store at tommy.com. Connect with TOMMY HILFIGER on Instagram, X, TikTok, YouTube and LinkedIn.
About SARKK
SARKK was founded in 1998 with the aim of being the exclusive TOMMY HILFIGER distributor in Romania, Greece, Cyprus, Bulgaria, Albania, North Macedonia and Moldova.
Since July 1, 2019, the company has also been appointed as the exclusive distributor for Calvin Klein in Greece, Romania, Cyprus, Bulgaria, Albania and North Macedonia.
The expansion of the companies is based on an omnichannel approach and the products of both brands are available in physical stores, through Shop In Shop partnerships, in Outlet stores, a wide network of wholesale customers, as well as on tommy.com.
Always aiming for organic and sustainable development, driven by CSR values, SARKK, with steady and confident steps, is one of the healthiest corporations in the industry and is expanding by captivating even the most demanding consumers.